Arkansas Blue Cross and Blue Shield Launches Vaccinate the Natural State

Little Rock, Ark. (February 22, 2021) — Vaccinate the Natural State, a new initiative led by Arkansas Blue Cross and Blue Shield in collaboration with the Arkansas Department of Health, Arkansas Foundation for Medical Care, Arkansas Minority Health Commission, Arkansas State Chamber of Commerce/Associated Industries of Arkansas, Northwest Arkansas Council, UAMS and Walmart, was announced today. The statewide initiative will educate Arkansans about the benefits of the COVID-19 vaccine and encourage individuals to get the vaccine as soon as possible – by doing so they will be taking a critical step toward helping end the pandemic.

“The health of our communities relies on every eligible Arkansan getting the COVID-19 vaccine as soon as it becomes available to them,” said Curtis Barnett, president and chief executive officer of Arkansas Blue Cross.“Vaccinations offer our best path for eliminating the virus, ending the suffering, and starting the process of returning our lives back to some sense of normal. The organizations that have come together to fuel this movement represent best-of-class knowledge coupled with connected networks that can ensure the word gets out that Vaccinate the Natural State can be life-changing for all of us.”

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